However, variables in the external environment, which are not under the control of a company, also affect business performance. The industry and market in which a company operates are two such factors that influence the commercial and financial performance of a company. Business leaders commit company resources to achieve particular objectives according to the desirability of each alternative in terms of profit potential. A company's competitive advantage influences the profit potential of a business alternative.
Difference Between Industry and Market Analysis | Your Business
An industry exists to serve a market. If an industry becomes irrelevant to market demands, it fails. An example is the music recording industry, which has made most of its revenues from full-length album sales. The new environment of digital single downloads [Ref 5] for MP3 players and smartphones, resulted in a decline in traditional recording industry revenues and growth, driven by market taste rather than industry taste. This is only one reason, but it illustrates a simple problem in which the industry remained devoted to one way of doing business while the market changed. An industry is made up of a top tier of companies that produce and sell products and services to a target customer. They interpret market trends and gear their product lines to match their interpretations of these trends.
The market analysis is one of the most important parts of any startup strategy. Ultimately, setting some parameters around your target market will help you focus your resources. Bear in mind that all new businesses are different, and strategies for structuring a business plan can be different depending on the goal of the plan or the intended audience. If your business is quite small and you know your customers inside and out , a deep, formal market analysis might not be the best use of your time. A market analysis is a good way to get clarity.
Industry and market analysis can both help you plan your company's future. A good analysis can show you the condition of your industry and the steps you need to take to compete for customers. The market and industry definition is different and so are the market and industry analyses. Industry analysis looks at your industry: trends, growth and the main competitors.